Arial Helwani went from unwilling to say MMA Guru’s name to showing up in his live stream. Do you know why the shifty journalist finally felt compelled to show up in Guru’s stream?
Because he realizes there is now a changing of the guard.
Ariel, even on the backs of his interviews with fighters, is no longer at the top of MMA media.
I’d say a new King of MMA media, but Ariel was never king.
However, he’s still relevant. Just not as relevant as The MMA Guru, the new #1.