Guru is absolutely dominating Ariel Helwani in views and tonight we happened to catch the numbers just 15 or so minutes after UFC 309 wrapped up. This was as lopsided as Jon Jones vs. Stipe Miocic.
This all comes back to the fact that Guru is himself the marquee; he can be the star of the show. Ariel needs fighters to interview or else there really isn’t anything of substance.
Some people care about Ariel Helwani’s opinion, but not that many. And certainly not enough to maintain a whole brand of whatever Uncrowned is.