We really like the Colby Covington hard push into social media. With all of the eyes of the MMA world on him for UFC Fight Night Tampa, Colby picked up a win by quickly launching his own media channels, including his own website, ColbyChaos.com.
He already has several ultra high production videos on YouTube and he’s been extremely active on Twitch, giving fans unprecedented access to his life beyond fighting.
And it doesn’t stop there – his content is being repurposed on TikTok and other channels.
Behind the Scenes on YouTube and Twitch
Covington’s YouTube and Twitch channels have become the cornerstone of his new media push. After his fight with Joaquin Buckley, Covington began sharing behind-the-scenes footage that offers a rare glimpse into post-fight moments and conversations that fans typically never see. The production quality on his YouTube videos stands out, enhancing the viewer experience.
On Twitch, Covington engages in lengthy live streams where he not only interacts with fans but also promotes BC Game, a platform for which he serves as an ambassador. These streams showcase Covington’s personality and allow him to answer fan questions directly, creating a more personal connection with his audience.
ColbyChaos.com and Sponsorships
In addition to streaming and social media, Covington launched his website, ColbyChaos.com. The site serves as a hub for his content and personal brand. His partnerships with brands like Happy Dad and BC Game are prominently displayed, signaling Covington’s smooth transition into leveraging his public persona for sponsorship deals.
Following the Footsteps of Other Fighters
Covington’s pivot towards media mirrors moves made by other high-profile fighters such as Israel Adesanya, Alexander Volkanovski, and Sean O’Malley, all of whom have successfully expanded their brands through online content and personal channels. As Covington approaches the latter stages of his fighting career, this diversification allows him to remain relevant and financially secure.
Expanding His Reach
Covington has maintained an active Twitter presence for years, but his expansion into other platforms signals a broader strategy. He recently appeared on the MMA Guru YouTube channel for an interview, complementing his regular appearances on outlets like Submission Radio. By branching out to different audiences, Covington continues to grow his following across various demographics.
A Few Points Off
While Covington’s media push is impressive, one area that could use refinement is consistency in his social media handles. Varying usernames across platforms creates brand inconsistency and you want it to be just one name, ideally – it’s not always possible, but it’s what you’d like to see.
We like the domain name for his website, but ColbyCovington.com is just sitting out there for $5,000. That seems like a worthy pick up.
A Fighter’s Evolution
Covington’s transition reflects a broader trend among fighters who recognize the value of cultivating their own platforms. His Twitch streams, website, and growing social media presence are all testaments to his adaptability and business acumen. For fans, it’s an opportunity to engage with Covington in new ways, while for Covington, it’s a pathway to longevity beyond fighting.
Colby Covington is doing more than just fighting; he’s building something that could sustain him long after he leaves the octagon. With each video, stream, and post, Covington is proving that fighters can thrive outside the cage by taking control of their own narrative.