The UFC has an MMA Guru problem. MMA Guru is now bigger than many UFC fighters. What’s ironic is one time Sean O’Malley said he didn’t know if he should give Guru a platform and now Guru is the bigger star.
Is Guru bigger than Conor McGregor at this point? Probably. MMA Guru is the MMA media. There are certain current UFC stars who are bigger draws, but not many. Don’t believe me — go look at the numbers.
There are a litter of MMA stars on YouTube and none of them are drawing like Guru. For that matter, neither is the UFC. It won’t be long before Guru hits even bigger on mainstream.