The UFC is going downhill fast and everybody knows it. Sure, there have been some nice moments over the last year or so, but the UFC used to churn out entertainment on a monthly basis and now it’s an MMA desert. A few familiar explanations: And, of course, Dana White is off in a galaxy … Read more
The Jon Jones is the GOAT tour. The refusal to force Jon Jones to fight or vacate the title. Sure, the UFC is going downhill, but why is Dana so reluctant to go against Jon Jones whatsoever. Right now this storyline is lost in a thicket of UFC incompetence and media rights negotiation deals, but … Read more
Ariel Helwani, once a substantial figure in MMA media, is struggling to maintain relevance. Without top-tier fighters appearing on his show, his influence and viewership are fading. The numbers don’t lie — Helwani’s videos are consistently underperforming, and we can’t see a recent six-figure view video in sight. Don’t tell Ariel’s ego this, but it … Read more
We really like the Colby Covington hard push into social media. With all of the eyes of the MMA world on him for UFC Fight Night Tampa, Colby picked up a win by quickly launching his own media channels, including his own website, ColbyChaos.com. He already has several ultra high production videos on YouTube and … Read more
We used to think Joe Rogan was mostly well-reasoned and fairly objective even though he obviously has good relationships with UFC fighters. Sure, there was the Rhonda Rousey boxing thing was a debacle, but if you have literally thousands of hours of recordings of yourself, eventually you’ll say something stupid. A few months ago, MMA … Read more
On August 10, 2024, Lucas Tracy (@LucasTracyMMA) made a big dramatic announcement that he was walking away from YouTube. Here was the dramatic opening for his retirement video, “It’s Time for Something New”: What’s going on? It’s Lucas Tracy MMA, and I am signing off. That’s right, you read the title. This is the last … Read more
“Pretty soon, there’s gonna be some news about Jon Jones. It’s gonna be really big, and it’s gonna shock the whole MMA community.” Rampage Jackson made that announcement on his Jaxxon Podcast and yet the big Jon Jones news never came out. MMA Guru even confirmed that he had talked to Rampage about it, but … Read more
Can you imagine if the UFC went for a Tom Aspinall and Jon Jones face-off after Jones beat Stipe Miocic? Some great moments have happened in the post fight face-offs. A few nice confrontations have been: We could have had another gigantic one. I’m guessing the UFC wasn’t against it, but Jon wanted the Octagon … Read more
Guru is absolutely dominating Ariel Helwani in views and tonight we happened to catch the numbers just 15 or so minutes after UFC 309 wrapped up. This was as lopsided as Jon Jones vs. Stipe Miocic. This all comes back to the fact that Guru is himself the marquee; he can be the star of … Read more
MMA Guru landed another huge interview with a UFC star, this time getting fellow Englishman and true UFC heavyweight champion, Tom Aspinall on the show. The interview lasted 24 minutes and included a few highlights. Guru mentioned that he and Ariel Helwani don’t have the best relationship, saying “Ariel doesn’t like me very much.” He’s … Read more